Social Media Marketing Internship

Social Media Marketing Internship

Type: Social Media Marketing Internship. 10-15 hours a week. Unpaid with the option to extend into a paid part-time position.

Location: Raleigh, North Carolina (This internship is not fully remote and requires some in-person meetings).

Summary

Southern Picnics is an award-winning Raleigh-based luxury picnic company creating thoughtfully designed moments for proposals, celebrations, and gatherings. We’re looking for a Social Media Marketing Intern to help bring our brand to life online through storytelling, visuals, and behind-the-scenes content!

This intern will oversee the creation of video content for Southern Picnics’ social platforms, with a primary focus on Instagram Reels and TikTok. They will produce multiple high-quality videos each week, monitor emerging trends, and thoughtfully adapt them to align with our elevated brand aesthetic. Responsibilities also include crafting compelling, on-brand captions, scheduling content across platforms, cultivating meaningful engagement within our online community, and writing website content.

During this internship, you will gain hands-on experience in luxury brand marketing, social media and SEO strategy, and client experience design, while developing a strong understanding of small business operations within the hospitality and events industry.

This is a hands-on, creative role ideal for someone who is social-media savvy, loves entertaining and hosting, and wants real experience working with a local luxury brand.

Responsibilities

  • Lead content ideation and production across Instagram, TikTok, Facebook, and Pinterest.

  • Research social media trends and suggest creative ideas.

  • Propose and lead brand/influencer collaborations.

  • Coordinate pop-up events that drive social media engagement.

  • Capture behind-the-scenes moments at picnics.

  • Film, photograph, and edit content for social media.

  • Ensure content adheres to brand guidelines and is optimized for each platform.

  • Other responsibilities will include developing website content that’s optimized for SEO.

Qualifications

  • Experience with Canva and other editing apps.

  • A deep understanding of TikTok and Instagram, both from a creator and user perspective.

  • An interest in creating pop culture, style, and lifestyle-related content.

  • Must be available on some weekends to film picnics.

  • A love for social media and a pulse on the latest trends.

  • Must be based in Raleigh, North Carolina.

  • Strong video editing skills and comfort level with being on camera.

  • Hardworking, detail-oriented, efficient, and creative work ethic.

  • Background in communications, digital marketing, styling, or graphic design preferred. All majors welcome to apply though.

Perks

  • Behind-the-scenes access to styled picnics and events.

  • Real-world experience building a luxury brand’s social presence.

  • Creative freedom and the ability to see your ideas come to life.

  • Flexible, intern-friendly schedule.

  • Portfolio-worthy content and hands-on learning.

  • Mentorship from a small business owner with 10+ years of digital marketing experience in an agency setting.

  • Occasional picnic perks (flowers, access to picnic set-up).

  • Resume and LinkedIn recommendation upon successful completion.

How to Apply

Send a short note about yourself and links to any relevant work (Instagram, portfolio, TikTok, etc.) along with your resume to SouthernPicnics@gmail.com